The natural transformation of the CIO to the CDO

The practical effects of Digital Transformation directly imply the creation and migration of consolidated positions

Nowadays, when thinking about the business evolution in terms of management and business philosophy, it is almost inconceivable to ignore the impact of technology and its consequences for the reality of companies of all sizes and segments. This extends to the conception of the market as to the functions that, traditionally, exercised a certain operational protagonism, but under an innovative perspective tend to undergo a necessary transgression.

Like any improvement process, it is natural that things happen with some hesitation. For the implementation of an innovative mentality to be effective, it is essential that these concepts are worked on democratically, through specific training or consultancy. The CIO (Chief Information Officer) figure has long represented the personification of the professional responsible for taking care of a company's information flow. With this new way of looking at data storage, transfer and valorization, it will be extremely important that the function undergoes reinventions.

In this sense, looking at organizations consolidated in a modernized data philosophy, with the recurrent use of specific software and Business Intelligence (BI) acting in favor of business assertiveness, the CDO (Chief Data Officer) is seen as the gradual result that former CIOs will become, if adept at Digital Transformation. However, this phenomenon should not be viewed with fear or concern.


A new informational view

In addition to technical and automated advances in companies' operating sectors, technology has also contributed to a new way of looking at data usage, especially from the popular perspective. With the unstoppable dissemination of information over the internet and the free adhesion of brands regarding the content granted by the consumer, there has emerged a concern on security and consent. And this concern was not in vain: in August of that year, the General Data Protection Law (LGPD) will come into force.

On the other hand, companies were faced with a scenario of extreme urgency. To guarantee the integrity of the acquired data, it is crucial to count on the simplification of assertive tools. That said, the leadership of the CDO must lead their entry and ensure that the processes are strategic and analytical.


Radical change for decision making

By carrying out an exercise in reproducing the past, we can accredit decision-making by leaders like CIOs to a weakened theoretical foundation. Without removing the due value of past experiences and intuition about the market in which it is inserted, today, this box of knowledge does not guarantee the achievement of satisfactory results. The market is following digital trends, and its competitiveness benefits those who dare to change.

Therefore, business management systems unify and transform information into real assets of companies, and with analytical interpretation, the basis for market projections and predictive conclusions is made possible. All of this favors the correct decision making.


The CDO is a protagonist in a culture of Compliance

This year, more than ever, commitment to current regulations is seen as a major factor in the credibility that an organization transmits. The consumer is not limited to the quality of the product or service, on the contrary. Experience, security and innovation are central pillars of a generalized mentality. The picture for brands is not very positive: according to a recent survey conducted by IBM, 96% of Brazilians believe that companies do not protect their personal data. How can we reverse this condition and establish ourselves as different companies from the others? The gateway to the digital age goes through the figure of the CDO.

Proving the scope of the position, the notion of fiscal and organizational compliance becomes palpable through an internal policy ensured by the accuracy of ERPs and Business Intelligence precepts. Gradually, the leader in charge of supplementing the use of information will find himself surrendered to the information security transmitted by technology.

Therefore, the reasons for adapting to the natural transformation of this position are varied and denote the immediacy that the subject requires. Reinventing oneself is part of the professional growth of those who want to reach new heights, and the transition from CIO to CDO comes up as a great opportunity to develop new techniques and enhance knowledge.